This is no way to create art,' she wrote.

'Social media puts so much pressure on us to make and share and we get punished by being made invisible by the algorithm if we don't check in regularly enough. Despite an audience of 20,000 followers, in recent months, she's been lucky if 100 accounts actually see what she shares, and as she wrote on Instagram, she's tired of chasing eyeballs. A Toronto-based comics artist and illustrator, Woodall has watched her reach flatline this year. Still, are the challenges big enough that artists will ditch the app for good? Reel frustrationĪugust 10 was Jenn Woodall's biggest Instagram day in weeks, and ironically, the post that boosted her engagement was all about feeling burned out - something that social media's played a hefty part in. Making Reels could be one strategy to boost attention, and yet there's no guaranteed payoff. They've found themselves unable to reach the audiences they've cultivated, and it would seem they're increasingly reliant on getting the algorithm's attention in order to break through the noise.

But do actual creators buy that line?įor many artists, Canadians included, it's felt like the opposite is true. 'We want to do our best by creators, particularly small creators,' said Mosseri. 'posts in your feed from accounts that you do not follow.' Mosseri confessed the deployment of these algorithm-selected nuggets could use some adjustment, the details of which are TBD. (Mosseri called them 'a part of our heritage.') But in the same message, he declared that 'more and more of Instagram is going to become video over time.' Also of note: recommendations will stick around - a.k.a. Instagram will remain a place for photos. The app would be re-evaluating aspects of its new features, he said. day after the Kardashians' blast, Instagram head Adam Mosseri posted a Reel announcing some news. photographer Tati Bruening, who also launched a petition to 'make Instagram Instagram again.' As of writing, it has more than 305,000 signatures. Unhappy with recent changes to Instagram, sisters Kim Kardashian and Kylie Jenner shared this meme on their Instagram stories in late July.

(Among the listed demands, organizers want Instagram to consider creators' needs instead of pushing them to 'change their entire content direction.') Given the mysteries of the algorithm, it's unclear just how many of the app's 1 billion users actually saw the sisters' rallying cry of 'Make Instagram Instagram again' - a meme they actually lifted from Tati Bruening, an American photographer who launched a petition on the subject. On July 25, Kylie Jenner and Kim Kardashian shared a meme with their 695 million combined followers. User backlash made headlines in recent weeks, peaking when two of the most influential people to ever use the platform entered the chat. She's not the only one who doesn't recognize her favourite app anymore. Reach on her posts has become so low that she suspects her content is rarely delivered to her followers, a dedicated community that she spent years cultivating. If you've been on Instagram lately, you may have noticed that it…sucks? /kXDMdB2GWO- a totally different place,' says Van Maurik, and if she were starting her career all over again today, she says she wouldn't be signing up for Instagram. Instead, she does what she loves best: she makes art and posts pictures - photos of her work and her west-end studio, a sunny refuge that's decorated in the same femme-fantasy style as her paintings. A self-described 'studio hermit,' she hasn't had to suffer the traditional hustle of courting galleries, a task she felt too shy to tackle when she graduated from OCAD University in the early 2010s. She's earned a following that's 229K strong - a community stacked with fans, colleagues and collectors - and she estimates 90 per cent of her sales come directly through the app. Change is always annoying, she says, but with every tweak, she's grown alongside the app, and it's afforded her a career she never imagined back in art school.īecause of Instagram, Van Maurik can make art her full-time job. anyone who's still on Instagram, painter Shanna Van Maurik has rolled with every new feature and product update: stories, IGTV, the disappearance of the chronological feed. The painter's Instagram account has approximately 229,000 followers. Artist Shanna Van Maurik in her Toronto studio.

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